Kino Biotech Pte Ltd Wins SBR Designed in Singapore Award for food | Manufacturing Asia
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Kino Biotech Pte Ltd Wins SBR Designed in Singapore Award for food

Kinohimitsu's Essence of Chicken is made with only 100% pure essence of chicken, free from preservatives, colourings, flavourings and is the only essence of chicken product in Singapore awarded the Healthier Choice Symbol.

As one of the proprietary brands under Kino Biotech Pte Ltd, Kinohimitsu is the leading beauty functional drink in Asia. Kino Biotech is a leading integrated bio-nutraceutical and cosmeceutical company focused on product conceptualization, development, commercialization, brand marketing, sale and distribution of healthcare, beauty products and services. Its healthcare and beauty products are widely sold all over Asia, catering to more than 1.5 billion consumers in China, Singapore, Malaysia, Vietnam, Thailand and Indonesia.

Kinohimitsu as a health and beauty brand offers a wide spectrum of products catering to everyone’s beauty, health and detox needs. From instant functional drinks to applications, Kinohimitsu’s products possess nature-based extracts that are vital to nature’s self-regulating system. This allows the customers to enjoy the best of their health without inhibitions.

Kinohimitsu’s Essence of Chicken is made with 180-day-old, free range chickens that are antibiotic- and hormone-free. The chickens are double-boiled under high pressure to extract every bit of the nourishing chicken essence. The essence is then made without the use of preservatives, colouring, flavouring, caffeine, or salt. Moreover, Kinohimitsu’s Essence of Chicken is also fat- and cholesterol-free, and is the only essence of chicken that has been awarded the Healthier Choice symbol by the Health Promotion Board.

The meticulous preparation of Kinohimitsu’s Essence of Chicken results  in the pure, natural flavour of chicken essence, suitable for children, adults, and elderly. It provides nourishment for the whole family. The daily consumption of Kinohimitsu chicken essence improves cognitive function and memory, increases stamina and endurance, promotes metabolism, promotes healing and rejuvenation, and enhances immunity. 

Kino Biotech is dedicated to bringing forth the best innovative healthcare and beauty products and services that enhance and improve the quality of life for the customers. For Kinohimitsu, the team is composed of scientists and passionate botanic health activists who are in the pursuit of a lifestyle inspired by the goodness of nature. Thus, all Kinohimitsu products possess nature-based extracts that are vital to nature’s self-regulating system. 

Kinohimitsu’s Singapore design team was tasked to design the Essence of Chicken's packaging that not only stood out from the current competitors, but was able to portray a sense of familiarity at the same time. Since the formulation contains only 1 single ingredient, the product packaging design was conceptualized to evoke a sense of purity and simplicity. 

Retro elements such as the font, graphic design, border design, materials chosen and the lack of any base colour convey a sense of comfort and tradition, much like the delicious meals mothers prepared at home. One final touch is the gold hot stamping which gives the collection a subtle but heightened sense of luxury. Simplicity is luxury.

Through product development anchored on the science of good nutrition, Kinohimitsu prioritizes helping the community live their lives to the fullest. In addition to using only the best ingredients nature has to offer, Kinohimitsu ensures that each of their products is inspired by the botanical medicine traditions of the world.

Watch the interview below to know more about their winning project:

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