Deda Elementi targets Asia with high-end components

Aftermarket innovation is the priority as demand grows in Asia.

Deda Elementi is sharpening its focus on aftermarket innovation and high-end cycling components to meet growing demand in Asia and beyond.

“For Deda, innovation must be the most important word,” said Fabio Guerini, Sales and Marketing Specialist at Deda Elementi. “Deda is an entire brand focused on the aftermarket. So we are able to provide all this configuration to be compatible with all our bicycle brands.”

The company is committed to staying ahead in a fast-changing market. “In the future, the challenge for our company is for sure, to be always, always providing the most technology innovation to the customer,” said Guerini during the Taipei Cycle 2025.

Guerini sees strong potential in Asia’s growing premium segment. “In general terms, the Asian market is very important for us,” he said. “At the moment, a lot is going up in the high handlebars market. So it's a perfect match with our company.”