KiLEY taps demand for stylish bike accessories

The Taiwanese lighting company sees growth in Asia's trend-driven bike market.

Taiwan-based KiLEY Lighting Technology Co., Ltd. is riding the wave of rising demand for stylish bike accessories across Asia, banking on its “modern vintage” lighting products to stand out in a crowded market.

“We brought back the vintage style and made it into a modern vintage, where it brings beauty and punctuality together,” said Frank Koki of the company’s marketing department.

Koki said during the Taipei Cycle 2025 that KiLEY distinguishes itself through the combination of style and quality, tapping into consumers’ desire for bikes that look elegant and are worth the investment.

Koki noted that the growing trend of bike customisation in Asia presents new opportunities for the brand. “Everyone wants to buy different accessories to make their bikes look nice,” he said. “The light will last 12 hours… but having it look good… can last forever.”