Luxury brand Kampos set to expand into South Korea
The brand recently signed a partnership with Seoul-based distributor Sanghyun Yu.
Italy-based luxury brand Kampos has entered the South Korean market to strengthen its international move.
Kampos has recently signed a partnership with a Seoul-based distributor Sanghyun Yu, which has a strong expertise in the market and luxury goods.
The brand has also established KAMPOS South Korea Ltd. and has launched its South Korean website.
''This international move is more than a business decision; it is a strategic and meaningful move to strengthen our sustainable mission. We are determined to transform the way of consumption by challenging the luxury industry's norms, inspiring change, and reducing marine waste,” said Kampos CEO and founder Alessandro Vergano.
He added that the company saw the need to further reach international customer profiles outside Europe, and South Korea offers great opportunities for the company.
“I believe in sustainability as the next big trend in South Korea. The younger generation wants to shop and hear about sustainable luxury brands. Today, there is a big market gap as we don't give them access to those international changemakers. I'm determined to turn this gap into an opportunity by supporting KAMPOS,” Vergano said.